Content ୨୧
Introduction
Homepage
Create Loads
Manifest Flyers

Cargo HQ

Cargo HQ desktop screens
Software: Canva & Figma
Website

Achievements

My roles

  • UX Designer
    I redesigned 75% of the software platform and corporate website. I also reestablished design system
  • UX Researcher
    I conducted around 33% of user research through holding live task-based testing sessions with testers to collect feedback to refine the platform.
  • Interaction Designer
    I introduced 75% of interactions on the prototype of the software.
  • Graphic Designer
    I created 50% of graphics that was used by the marketing team.

Homepage

Background & Objective

According to user research, much of our end user base are truckers- who aren't tech savvy. To address potential future confusion and rise of errors I proposed to introduce the homepage. The purpose of the homepage is to serve as an archive of tutorials on how to use different features on the software.

I took on this project due to how it lines up with one of my UI design principles- designing for the ease of the user. By introducing tutorials, I am designing for users of different skill levels, allowing non-tech savvy people to understand and use the product.

Challenges

Solutions

Impacts

Cargo HQ's home screen

Create Loads

Background & Objective

The dispatch listing page contains informations in regards to specific cargo loads. On this screen there is a feature to create loads, which would be displayed on the page.

According to our user testing, the create loads view was confusing. The view was too cluttered with too many pop-ups (to input any information triggered a pop-up), making it difficult to navigate.

Therefore, we decided to replace the layout with an expandable card layout to reduce the number of clicks and pop-ups, and to introduce a more organized structure.

Challenges

Solutions

Impacts

New create loads view with cards unexpandedNew create loads view with cards uxpanded

Manifest Flyers

Background & Objective

The marketing team needed flyers to represent Cargo HQ for the logistics conference Manifest. Flyers were made with Canva and Figma.

he conference was very important since it was a great opportunity to advertise and find investors for our product. I took inspiration from the corporate site and utilized our color scheme to create these flyers.

Challenges

Solutions

Impacts

Marketing Flyer for Cargo HQ #1Marketing Flyer for Cargo HQ #1Marketing Flyer for Cargo HQ #1

( ᵔ ᵕ ᵔ) More UX work  ⋆  ₊ ˚ ⊹ ♡

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